FINA: FINA releases first mobile app
Af: Johanne Tolstrup
FINA har lanceret en splinterny app med det formål at dække både svømning og udspring på en ny og anderledes måde. Læs her, hvad FINA selv skriver om app'en og hvor du kan downloade den!
FINA har lanceret en splinterny app, som skal skal dække både svømning og udspring på en helt ny og anderledes måde. FINA's ønske med app'en er, at den skal bringe svømme- og udspringsfans tættere på atleterne end nogensinde før og yderligere skal app'en være med til at øge interessen for både svømning og udspring. I app'en kan man blandt andet finde resultater og data helt tilbage fra år 2000, atletprofiler på over 15.000 aktive svømmere og udspringere med oplysninger om alt lige fra biografisk infomation til mesterskabsresultater og endvidere vil der være en nyhedsektion, hvor du kan blive opdateret om de vigtigste begivenhender indenfor svømning og udspring. Du kan selv læse mere om app'en i FINA's skrivelse her:
FINA is pleased to release its first ever mobile application developed in partnership with OMNIGON, digital partners with many of the most important global brands in the sports, media and entertainment industries.
The launch of this app, which primarily focuses on swimming for the first release, coincides with the 13th FINA World Swimming Championships (25m), taking place on December 6-11 in Windsor, Canada.
A second release of the app is planned for March 2017 with Diving data and results being the focus. Finally, the complete version of the app will be released prior to the FINA World Championships 2017 in July in Budapest (HUN) and will include all FINA’s six aquatic disciplines.
With this app, FINA sought to create an engaging, fan-centric experience that would ignite interest in the sport, drive engagement and bring fans closer to the athletes than ever before. To meet these objectives, features of the app include a comprehensive results section featuring both live and historic data back to the year 2000.
Within the results section, users can search by events and explore detailed results including split times and records. Additionally, the app also features a robust event hub, with event details and schedules for upcoming, current and the most recent events.
There is also a complete section dedicated to over 15’000 athlete profiles, including biographical information, nationality, race by race results, images and links to their social media feeds. A dedicated media section brings the latest press releases, news articles, video and photo highlights, and social streams directly to users on the move.
“We are very proud today to be able to launch our first ever mobile application – a project FINA has been keen to develop in order to enhance even further the exposure of its top events. We truly believe that the app will provide a range of crucial information to our various audiences, in a fast, comprehensive and efficient way.
Omnigon provided their expertise and professionalism throughout the project and we are very grateful for their help in building this new digital platform.” said FINA President Dr. Julio C. Maglione
“Omnigon is thrilled to have worked with FINA on the design and development of their first-ever mobile app,” said David Nugent, Chief Commercial Officer, Omnigon.
“Our team, working closely with FINA’s digital team throughout the process, understood how important it was to create an immersive experience. We are excited FINA’s global fan base will now be able to engage with this compelling, fan-focused product.”
Bora Nikolic, Omnigon’s Chief Creative Officer, said “the new FINA digital experience places primary focus on competition by bubbling up the right balance of statistical information and content wrapped in a simple, yet beautiful, visual experience that is well positioned to elevate the FINA brand. This future-proof, scalable design framework is designed to ultimately support all of the core FINA disciplines into a single application.”